Fathom

Role
Creator, Lab Director at Andculture
Industry
technology
Skills
product strategy
product design
design systems
Tools
Figma

Fathom was an innovation platform that let anyone in a company propose ideas and move them through a structured process from concept to funded project.

I was the sole designer, owning product strategy, UI/UX, and the design system. I designed the stagegate mechanics that governed how submissions advanced, with different resource commitments and evaluation criteria at each phase. The whole system was CMS-driven, so organizations licensing a white-labeled version could define their own stagegates and workflows.