Hey there, I’m Alex

For joy first and money second (it’s been back and forth), I’ve spent the last 20 years building websites, apps, design systems, design teams, and companies. That’s the short version, here’s the long one.

Design is where I landed vocationally, but I’ve been pulled into creative coding, illustration, woodworking, gardening, 3d printing, and more hobbies than any one person can reasonably pursue at any given time of my life.

If something I create helps others, I’m content.

Right now, I’m trying to figure out what human-powered design and creativity looks like in the age of AI.

About this site

This website is my digital garden, maintained by a discipline of writing as a form of thinking.

Colophon

Written in Obsidian. Custom site theme and architecture built on Quartz 4. Hosted on GitHub Pages. Set in IBM Plex Mono. Colors by Flexoki.